I am writing this article to address some fundametal principles of marketing that apply to any type of design material - printed and online.
Here is a photo I took on my iphone a while back that I wanted to share with you to discuss portraying your message clearly.
Meaning no offense to the owner of this business - but this sign is missing the fundamental essense required to effectively receive new customers.
The details "SHOP ONLINE" - followed by a mobile phone number - where is the web address?
When you are considering signage or any other marketing collateral - always consider your customer's perspective.
Here are some questions to keep in mind:
What information would a new customer need to know about your business?
- Business Name
- Contact Details, business address, phone number/s, web address, email address - perhaps even a contact name. If you are limited in size for the marketing material - think about what contact details are absolutely essential for your customers.
- What types of products and services are on offer?
What makes your products or services attractive to a potential new customer?
Consider any points of difference that makes your business stand out - it might be in relation to customer service, business location or any other demographics, years or level of experience, customer loyalty, price or quality comparison. By providing your potential customers with a point of difference gives them a reason to choose your business over your competitors.
Once you have prepared the information for your marketing material - always read it over - think about whether it would make sense to someone who is new to your business - get a fresh pair of eyes to check it over - all too often we can miss fundamental details as we are so involved in our own businesses.
I hope these tips are useful to you and your business marketing practices.
And of course GemStar Interactive's marketing and design professionals are always just an email or phone call away if you need any marketing material developed and printed.
